Circut City
Posted 02/10/10
Circut City stores are the American stores which sell personal computers, electronic products and entertainment software etc. Circut city stores are considered second largest store chain after Best Buy. The presence of Circut City all over the world can be analyzed from the fact that there are total 567 super stores of Circut City nationwide. In Canada Circut City has 765 retail stores and the demands of the products offered by the company is also high in Canada.The company offers a number of products but the two major achievements of the company are mentioned here. The major achievement of Circut City is the introduction of DIVX in 1997. The company has also launched firedog brand that provides home theater installation services to the customers, therefore, the company has quickly responded to the increasing scope of service sector. The company has built a good name in a short span of time because of the attractive services which it offers to the customers.
The company has also given a great focus on quality management therefore, the company introduced Six Sigma program in the year 2001. The company has always shown high community involvement. It has always contributed actively in the charitable causes and the company has also organized various events like softball games, bake sales and car washes .
In partnership with BGCA; the company also introduced Boys & Girls Club of America in 2001. Another partner of Circut City is Habitat for Humanity and they contributed in the construction of various houses and made charitable contribution to the Richmond. Moreover, the company has also made enough contributions American Red Cross Disaster Relief Fund.
Hence, Corporate Social Responsibility is one of the major focus area of the company.
There are some initiatives which the company has taken and that have directly benefited the company. The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. This program reduced a huge cost of the company and it shows the flexibility of Circut City to change. This has increased the revenues of the company by many folds and resulted in the market share loss of the competitors. Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This strategy has also appeared as a successful strategy of the company because it has helped the company in improving its product specifications and comparing the prices of products offered in various stores. Circut City also brought about many improvements in its supply chain management. After the supply chain management improvements, the company is able to react to the customers' demand in a timely manner. Moreover, as mentioned earlier the company has also increased its quality system by the introduction of six sigma in 2001.
Therefore, Circut City has covered the steps of success through its innovative and effective strategies.
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