What Is Circut City?
Posted 01/22/10
Circut City Stores were started as American dealers and retailers of Electronic equipment, personal computers and entertainment software. Circut City stores are considered second largest store chain after Best Buy. The total stores of the company in the world are about 567. The total stores in Canada are about 765.The company offers a number of products but the two major achievements of the company are mentioned here. The major achievement of Circut City is the introduction of DIVX in 1997. During the fiscal year 2006 the company also launched firedog brand that provides home theater installation and various other home based services. Therefore, Circut City has built a good reputation in the world market.
For enhancing the quality of the products Circut City introduced six sigma program in 2001. Circut City has always participated actively in the community programs. Circut City has always contributed for the charitable causes, and organized events like softball games, bake sales and car washes .
In partnership with BGCA; the company also introduced Boys & Girls Club of America in 2001. Another partner of Circut City is Habitat for Humanity and they contributed in the construction of various houses and made charitable contribution to the Richmond. Moreover, the company has also made enough contributions American Red Cross Disaster Relief Fund.
Therefore, company has always shown corporate social responsibility.
There are some initiatives which the company has taken and that have directly benefited the company. The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. These employees were those who were earning very high salaries. As a result of this program the competitors of the company also faced heavy losses like market shares loses and Circut City has earned high revenues. Circut City has also introduced Multi Channel integration strategy. This strategy has also appeared as a successful strategy of the company because it has helped the company in improving its product specifications and comparing the prices of products offered in various stores. Circut City also brought about many improvements in its supply chain management. After the supply chain management improvements, the company is able to react to the customers' demand in a timely manner. Moreover, the company introduced six sigma programs in 2001 as mentioned earlier which has also increased the operational performance of the company.
Therefore, Circut City has covered the steps of success through its innovative and effective strategies.